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BKM's Turkish Soap Opera: A YouTube Success Story

Beşiktaş Kültür Merkezi (BKM) is one of Turkey's leading entertainment and production companies, renowned for its contributions to Turkish cinema and television. Established in Istanbul, BKM has been at the forefront of producing a wide range of successful films and TV series. One of its notable productions is the Turkish soap opera 'Gelsin Hayat Bildiği Gibi.' This series has captivated audiences with its engaging storytelling and relatable characters, portraying the life of a dedicated teacher who transforms the lives of his students. The show's compelling narrative and strong production values have not only garnered a massive domestic following but also achieved significant success on YouTube, where it reached over a million subscribers and a billion views, demonstrating its widespread appeal and impact.

Turkish Soap Opera Surpasses 1.1M Subscribers and 1B Views in Under a Year

Challenge

In the crowded market of Turkish soap operas, standing out and reaching an audience poses a significant challenge. Moreover, to maintain viewer engagement after a season concludes, it is crucial to keep uploading content until the next season begins.

Approach

Our strategy included timely uploads immediately after each episode to capitalize on peak viewer interest. We ensured that content was uploaded while the series was still ongoing, posting it to YouTube immediately after each significant scene aired on TV to maintain continuous engagement. Additionally, we created Shorts for every memorable scene to enhance accessibility and shareability. To keep users engaged between seasons, we continued uploading content, including compilation videos, even after a series had concluded.