We make your content earn on YouTube and Facebook.

For a content owner, YouTube and Facebook are now a main source of income, not an extra. We optimise your content so more people find it and watch it for longer, and we protect it when somebody else uploads it. We are a YouTube Enterprise Partner and a Meta partner for Facebook Watch.

Talk to us about your content

Pictured: some of the YouTube channels we run, for the people who own them.

More than500channels Run day to day for broadcasters, production houses, labels, artists and brands.
More than250,000assets Registered and protected for our partners.
More than15bnviews On the channels we manage.

How your content earns

Revenue grows with the audience. We optimise every video so more people see it, watch it for longer and interact with it. On both platforms, watch time and engagement are what raise the revenue.

On YouTube

AdsA share of the advertising shown on your videos.
ShortsA share of the advertising in the Shorts feed, based on your views.
YouTube PremiumA share of Premium subscription income, based on how much Premium members watch your content.
MembershipsViewers pay monthly to join your channel.
Super Chat and Super StickersViewers pay to highlight their message during a live stream or a premiere.
Super ThanksViewers pay to thank you for a video.
ShoppingIncome from products shown with your videos, your own or other brands’.

On Facebook

Content monetisationAds in your videos and Reels, and income from photos, text posts and stories, based on views and engagement.
SubscriptionsFollowers pay monthly to subscribe to your page.
StarsViewers send Stars during your videos and live streams, and you are paid for each one.

What we do for your channels and pages

Eight kinds of work, from what you publish to what it earns.

StrategyWe plan what to publish, for which audience, and when.
OptimisationWe improve titles, descriptions, thumbnails and playlists, so each video reaches more people and they watch for longer.
MonetisationWe switch on every source of income your channels and pages qualify for, from ads to memberships, and we manage them.
RightsWe register your ownership, manage claims and resolve disputes with other rights holders.
ProductionWe make Shorts, compilations, animation, thumbnails and end screens, and we edit video.
LanguagesWe subtitle and dub videos, so people in other countries can watch them.
DeliveryWe digitise and upload your content, deliver sound recordings and art tracks, and time subtitles.
SupportWe handle strikes, lost monetisation and false claims, and take them to the platform when needed.

Rights management has two sides

We protect your rights when somebody else uses your content. We also resolve the claims other people make on your content. Both decide how much of the money reaches you.

Protecting your rights

Somebody else uploads your content. We claim it, so the money goes to you.

We register every asset of your content and monitor it.
We claim uploads automatically, and by hand when automatic matching misses them.

Resolving claims on your content

When somebody else claims your videos, the money can go to them instead of you. We check every claim.

We remove unlawful claims of every kind.
Our rights management team talks every day with the major labels and collection societies, who make most of the claims.

Awards

YouTube gives a Silver Play Button to a channel with 100,000 subscribers and a Gold Play Button at one million. All of these channels reached the milestone while we ran them. Each award belongs to the channel’s owner.